digital marketing

4 Important Reminders to Parents or Persons with Disabilities Before Starting a Business  You have a great idea for a business. You have a great name picked out. You have done all the market research necessary to launch. What's next? As a parent with a disability,...

SEO Tips For Boosting Site Traffic with a Company Blog

Blogging is one of the most effective ways for your business to stay relevant in today’s constantly evolving digital landscape. According to Opt-In Monster, companies that blog get 97% more links to their website. Plus, websites which also have a blog have 434% more...

How to Spend Your Marketing Time & Budget

Small business owners hardly have enough time to eat, let alone focus on their marketing strategy. You might squeeze in some social media here, pump out a newsletter there, but nothing concrete enough to make a difference. When business owners get busy, they want to...

Creating a Social Media Calendar

Coming up with a rock-solid social media strategy takes planning, research & collaboration. Most people just post on social media when they remember, but this inconsistency won’t yield a strong ROI on social media. I’ve been working with dozens of social media...

Your Unique Selling Proposition

How to Define Your Unique Selling Proposition When your customer stops scrolling and pays attention to your brand, the magic moment is more than an excellent offer or even great content. Aligning what your company offers with the right person boils down to your unique...