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3 Creative Marketing Strategies
Taking on marketing as a business owner is overwhelming. Marketing is a broad term that covers everything from social media to analytical reporting. Even most professional marketers specialize in one area, so figuring out where to start is daunting. You'll need to...
Is Instagram Dying
Is Instagram Dying? In the years that I've been helping companies professionally with their social media, I've always noted that companies think of Instagram when they think of social media management. Perhaps for longer, your Instagram presence was practically...
Starting a Business when Disabled
4 Important Reminders to Parents or Persons with Disabilities Before Starting a Business You have a great idea for a business. You have a great name picked out. You have done all the market research necessary to launch. What's next? As a parent with a disability,...
Ethical Marketing Pt 3: Holding Your Values
The final framework of Ethical Marketing, Holding to Your Values, is an essential piece of any business that wants to grow revenue and create positive change.
Ethical Marketing & Presence
You can leverage helpful and supportive content to grow your business with ethical marketing, which includes presence with your customers and audience.
Ethical Marketing: How to Feel Good About Growing Your Brand
Let’s explore a concept of marketing which frequently holds a lot of people back from finding success. Does this scenario sound familiar? You’re creating content and putting money into ads. Yet you see little to no results. Or maybe you’re hesitant to connect with...
SEO Tips For Boosting Site Traffic with a Company Blog
Blogging is one of the most effective ways for your business to stay relevant in today’s constantly evolving digital landscape. According to Opt-In Monster, companies that blog get 97% more links to their website. Plus, websites which also have a blog have 434% more...
How to Run an Influencer Marketing Campaign
Big brands like Pantene Pro-V, Hyatt, and Walmart know that leveraging influencer marketing is not only a wise decision but a necessity to gain trust from the modern, ads-sensitive consumer. In a survey conducted by the ad agency Mediakix, 89% of businesses said that...
How to Spend Your Marketing Time & Budget
Small business owners hardly have enough time to eat, let alone focus on their marketing strategy. You might squeeze in some social media here, pump out a newsletter there, but nothing concrete enough to make a difference. When business owners get busy, they want to...
Creating a Social Media Calendar
Coming up with a rock-solid social media strategy takes planning, research & collaboration. Most people just post on social media when they remember, but this inconsistency won’t yield a strong ROI on social media. I’ve been working with dozens of social media...