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Ethical Marketing Part 2: Showing Up for Your Audience Managing a business requires a careful balance between selling enough to create revenue and using the creative entrepreneurial energy to impact your community positively. It can feel like an either-or, but you can...

SEO Tips For Boosting Site Traffic with a Company Blog

SEO Tips For Boosting Site Traffic with a Company Blog

Blogging is one of the most effective ways for your business to stay relevant in today’s constantly evolving digital landscape. According to Opt-In Monster, companies that blog get 97% more links to their website. Plus, websites which also have a blog have 434% more...

How to Run an Influencer Marketing Campaign

Big brands like Pantene Pro-V, Hyatt, and Walmart know that leveraging influencer marketing is not only a wise decision but a necessity to gain trust from the modern, ads-sensitive consumer. In a survey conducted by the ad agency Mediakix, 89% of businesses said that...

How to Spend Your Marketing Time & Budget

How to Spend Your Marketing Time & Budget

Small business owners hardly have enough time to eat, let alone focus on their marketing strategy. You might squeeze in some social media here, pump out a newsletter there, but nothing concrete enough to make a difference. When business owners get busy, they want to...

Creating a Social Media Calendar

Creating a Social Media Calendar

Coming up with a rock-solid social media strategy takes planning, research & collaboration. Most people just post on social media when they remember, but this inconsistency won’t yield a strong ROI on social media. I’ve been working with dozens of social media...

Are You Missing Your Audience

Are You Missing Your Audience

The ability to broadcast to millions of people faster than you can finish a sentence is an unbelievable power that every business has in 2020. The problem is that, unlike brick and mortar stores, you can’t see who is walking through your door every day. Most...

How to Measure ROI on Social Media

How to Measure ROI on Social Media

We all know we are supposed to be on social media, but trying to measure your ROI on social media can be confusing. 71% percent of people say they are more likely to recommend a brand if they have a positive experience with them online, but what does that mean? There...

Your Unique Selling Proposition

Your Unique Selling Proposition

How to Define Your Unique Selling Proposition When your customer stops scrolling and pays attention to your brand, the magic moment is more than an excellent offer or even great content. Aligning what your company offers with the right person boils down to your unique...